Imperial Renews Partnership with Watson Links to Support the Next Generation of Golfers

FOR IMMEDIATE RELEASE

BOURBON, MO (September 8, 2026)

The partnership brings together two organizations with a shared commitment to growing the game of golf. Through Watson Links’ mentor-driven programs, junior golfers ages 10-18 are paired with vetted adult mentors for free, on-course golf experiences designed to build relationships and life skills alongside a love of the game.

As part of the partnership, Imperial provides hats to Watson Links participants, giving junior golfers and mentors premium headwear to wear during their on-course experiences. The partnership previously expanded through the “Hats Off to Helping Others” campaign, which provided Imperial hats to mentors and junior golfers at 21 Watson Links locations across the country.

“At Imperial, we believe that golf is about more than performance — it’s about character, community and tradition. Supporting Watson Links allows us to help build a stronger future for the game together.” said Jerry Biag, director of marketing at Imperial.

The continued partnership comes as Watson Links enters a period of significant national growth. In 2026, the organization expanded its Playing Partner network to 51 partners across 55 cities in 23 states, more than tripling its 2025 reach. Through its growing network, Watson Links continues to create opportunities for young golfers to experience the game alongside supportive adult mentors.

For Imperial, the partnership represents another way the brand is investing in the future of golf while staying connected to the traditions that have shaped its identity for more than a century. Since 1916, Imperial has built its reputation on premium craftsmanship and a deep connection to the game, with its headwear worn at some of golf’s most prominent events and courses.

The partnership reflects a shared belief that growing golf is about more than getting people onto the course. It is about creating meaningful connections, providing access and giving the next generation the opportunity to learn, compete and grow through the game.

Media Contact

Lindsay Bolamperti Sportsman Cap & Bag Lindsay@headwear.com 402-957-8900

About

Since 1916, Imperial has upheld a tradition of excellence in headwear. Guided by generations of craftsmanship and a steadfast commitment to quality, Imperial stands as a leading headwear brand across golf, promotional, corporate, and destination & leisure channels, combining heritage design with enduring performance.